Skincare Trends 2024. Stay ahead with euromonitor's insights on future innovations and market shifts in grooming. While 2023 saw a 163 percent increase in google searches for the ingredient ectoin, and a 138 percent spike.


Skincare Trends 2024

Maintaining a healthy skin barrier remains one of the biggest trends in skin care in 2024, with brands devoting new innovations to repairing and restoring. 9 new skincare trends that will dominate in 2024.

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